The Facebook Fad as seen by Jim Richardson

Just wanted to quickly flag up an interesting article written by Jim Richardson for the Art Newspaper this week. Jim is the Managing Director of SUMO, a specialist design consultancy working in the arts and cultural sectors. In his article he argues that museums are increasingly aware of social media but shouldn’t just be paying lip-service to them. He analyses the difference between using social media as a simple marketing tool and using them for something much greater; changing the interaction between insitution and visitor. Having been asked to talk to marketing magazine OMMA recently about his views on the new MoMA website, he also talks about their online strategy and what other museums have to learn from it. Jim is going to be speaking at the Communicating the Museum conference in June so if you want to hear more of his wise words head on over to the website to find out more...