Podcast with Molly Flatt, Word of Mouth Evangelist with 1000heads

Download Museum Strategy Podcasts - Molly Flatt, Word of Mouth Evangelist with 1000heads

Click above to listen to the second installment in our new series of Museum Strategy Podcasts. A couple of weeks ago we met up with Molly Flatt, a Word of Mouth Evangelist with 1000heads. Our questions came pretty easily. What is word of mouth marketing? What exactly is a "word of mouth evangelist"? Why and how should museums be using word of mouth marketing? In a fascinating interview, Molly answered all these questions and discussed an amazing word of mouth campaign 1000heads recently conducted for the Cold War Modern exhibition at the V&A. Molly is going to be one of the keynote speakers at Communicating the Museum, so if you like what you hear and want more, head over to the site and book your place for Malaga 2009.